Mace's Solar advertising campaign with a twist
Mace Solar, Burton’s fastest expanding Solar Energy design and installation company, has launched its latest campaign under the slogan ‘Let your Solar system subsidise your next holiday’.
The combined press and poster campaign, by the divisional business of Mace Midlands, will run in, its first phase, throughout the first three months of 2012.
Orders for Solar PV installations across Staffordshire, Derbyshire and the East Midlands have set new records for Mace Solar.
“Despite the proposed reduction in the Feed-in-Tariff, FiT, from 43.3p to 21p announced by the Government last month, orders have continued to gather momentum”, said Mace Midlands MD, Simon Chapman.
Solar PV systems which can generate sufficient electricity to cut bills by up to 40%, according to official figures, are still highly attractive financial propositions.
The poster campaign featured on nine Arriva buses, operating on routes across Burton and Derby, picks up on the savings that can be made by installing and operating Solar PV systems that ‘in numerical terms alone is sufficient to make a major contribution to a holiday in the sun’.
“With continuing increases predicted in electricity charges and low interest rates, the returns from investing in a Solar PV system make them a highly effective investment”, confirmed Simon Chapman.
The company is so convinced about the viability and potential returns from Solar PV that it has installed a 30kW on both roofs above its offices on Granary Wharf Business Park.
“This is a major investment but the scale of the system with 112 panels will enable Mace to significantly reduce our energy bills and export up to 10,000 kWh of electricity per year into the Grid”, added Martyn Brocklesby, General Manager.
The upsurge in interest and orders received by the company despite the reduction in the FiT, which is now being reassessed by the Government, following a legal challenge, is a clear indication that Solar PV remains an attractive investment.
Photo caption:
John Wright, left, General Manager, Arriva, Burton Depot and Simon Chapman, right, Managing Director, Mace Solar, (a division of Mace Midlands), sign the contracts for the three-month advertising campaign on the bus company’s fleet of vehicles.
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